Atom Motor Company Ltd is committed to protecting your personal data. This policy explains what information we collect, why we collect it, how we use it, and your rights under UK GDPR and the Data Protection Act 2018.
1. Who We Are
Atom Motor Company Ltd ("Atom", "we", "us") is the data controller for personal information collected through this website. We are a UK-based company developing the Atom Core campervan.
For data-related enquiries, contact us at: privacy@atomcampervan.co.uk
2. What Data We Collect
When you register your interest via our website, we collect the following personal data:
| Data | Why we collect it | Legal basis |
|---|---|---|
| Full name | To address you personally in communications | Consent |
| Email address | To send you product news and launch updates | Consent |
| Marketing preference | To record that you have opted in to marketing | Consent |
We also collect standard website analytics data (pages visited, time on site, device type) through anonymised tools. This data cannot identify you personally.
3. How We Use Your Data
We use your personal data for the following purposes:
- Sending you news, updates, and launch information about the Atom Core.
- Notifying you of early-bird pricing and exclusive pre-launch offers.
- Communicating any changes to our product launch timeline.
- Improving our communications based on engagement data.
We will never sell, rent, or share your personal data with third parties for their own marketing purposes.
4. Marketing Communications
By ticking the consent box on our registration form, you agree to receive marketing emails from Atom Motor Company. Each email we send will include an unsubscribe link. You can also withdraw consent at any time by emailing privacy@atomcampervan.co.uk.
Withdrawing consent will not affect the lawfulness of any processing carried out before your withdrawal.
5. Data Retention
We will retain your personal data for as long as you remain subscribed to our communications, or until the Atom Core has launched and you have had the opportunity to make a purchase decision — whichever is later.
After this period, your data will be securely deleted unless we are required to retain it by law.
6. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Your data is stored on secure, UK-based servers.
No method of transmission over the internet is 100% secure, but we take all reasonable steps to protect your information.
7. Third-Party Services
We may use trusted third-party services to deliver our communications and manage our data, including email marketing platforms. These providers act as data processors on our behalf and are contractually required to handle your data in accordance with UK GDPR.
Our website may include links to social media platforms (Instagram, Facebook, X, YouTube, TikTok, LinkedIn). Each platform has its own privacy policy, which we encourage you to review.
8. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right to access — request a copy of the data we hold about you.
- Right to rectification — request correction of inaccurate data.
- Right to erasure — request deletion of your data ("right to be forgotten").
- Right to restrict processing — ask us to limit how we use your data.
- Right to data portability — receive your data in a portable format.
- Right to object — object to processing based on legitimate interests.
- Right to withdraw consent — withdraw marketing consent at any time.
To exercise any of these rights, contact us at privacy@atomcampervan.co.uk. We will respond within 30 days.
9. Complaints
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection: ico.org.uk
10. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The date at the top of this page shows when it was last revised. We will notify registered users of any significant changes by email.